People behind the product
We're a small, founder-led team building WhatsApp-first tools for real businesses across India.
6,000+
paid businesses growing on WhatsTool
3.2M+
total installs across our products
5+ yrs
bootstrapped, profitable, and built to last
Our Story
We started in 2019 with one belief — that small businesses in India deserved the same communication tools as the big ones.
WhatsApp was already where India did business. There just wasn't infrastructure built around it.
Today, WhatsTool powers conversations for 6,000+ paying businesses — the kind that don't make headlines, but make India work.
A note from the founder
Sujeet Kumar Mehta
Founder, WhatsTool Business
Five years ago, I started WhatsTool with one belief — small businesses in India deserve the same communication tools as the big ones.
We're still small. Still bootstrapped. Still making decisions based on what's right for users, not what's right for investors.
Today, 6,000+ businesses use WhatsTool to send campaigns, automate conversations, manage leads, and actually talk to their customers — not just broadcast to them.
We are still lean. Still founder-led. And we are growing.
— Sujeet
The principles we practice
Creating Value
Helping customers is the primary reason we're here. We craft a reliable tool, then help customers make the most of it through education and personal support.
Pragmatic Building
No fluff. We absorb best practices and build straightforward solutions for real people. Simple answers to actual problems.
Calculated Innovation
Innovation that solves real problems, applied systematically and never recklessly. We don't ship novelty for novelty's sake.
People First
Relationships over revenue. Customer happiness matters more than KPIs. Team happiness matters more than shipping features.
Quality Obsession
Polished and stable beats fast and broken. Our customers trust us with end-user communication, and we won't disappoint them with quick-and-dirty work.
Honesty & Ethics
Honest internally, honest in marketing, honest with our users. No clickbait, no scams, no dark patterns.
What it looks like to build at WhatsTool — shipping, learning, and the occasional offsite.
Five years. No shortcuts. Just steady building, milestone by milestone.
2019
WhatsTool was born
First 100 users. First believers. First lessons in product-market fit.
2020
Crossed 1,000 active businesses
The signal was clear. Small businesses in India needed this. We doubled down.
2021
WhatsApp Business API launched
Became one of the early movers in the official BSP ecosystem in India.
2022
Crossed 1 Million installs
Still bootstrapped. Still profitable. Still focused on real users, not vanity metrics.
2023
Became a Meta Business Partner
Recognised in Meta's official partner directory for our work on the platform.
2024
6,000+ paying businesses
The platform became seriously capable — campaigns, automation, and analytics.
2026
The next chapter →
Strengthening our support, success, and growth team to serve more businesses, better.
Real businesses with real outcomes. The kind where every customer conversation matters.
Reaching students and parents at scale. Fee reminders, schedules, admissions — all on WhatsApp.
Order updates, cart recovery, loyalty messaging — in the same app where their customers already live.
Capturing leads from ads. Automating the first 100 conversations so the team can focus on closing.
Appointment reminders, reports, follow-ups — WhatsApp turns out to be the most personal channel.
Itinerary sharing, booking confirmations, real-time travel updates — from local agencies to operators.
Salons, electricians, real estate, kirana stores — where conversations drive revenue.
The small, hard-working group bringing WhatsTool to life every single day.
Sujeet Kumar Mehta
CEO & Founder
Ashish Kumar
App Developer
Mayank Kumar
Software Developer
Madhushree BJ
UI/UX Designer
Animesh Dey
Backend Developer
Prashant Tiwari
Founder's office marketing
Himanshu Mittal
Frontend Developer
Shashikiran Shetty
Quality Analyst
Komal Singh
IT Support
Vrathika Billava
IT Support
Purnima Kumari
Customer Success Manager
Ashika HN
IT Support
Nithin S
IT Support
Anjali Raj
Account Manager
